New Braunfels is home. It's where Intentional Living Financial Planning was founded, where our office is located, and where our team lives and raises our families.
It's also one of the fastest-growing cities in Texas — and with that growth comes financial complexity. New residents are arriving from out of state, longtime families are navigating generational wealth, business owners are scaling in a booming local economy, and young families are putting down roots in a community that values faith, family, and intentional living.
We understand this community because we're part of it. And we bring that same grounded, personal approach to every client relationship.
Who We Work With in New Braunfels
Our clients here reflect the full range of financial life stages and situations. Many are business owners building or preparing to exit companies they've grown from the ground up. Others are approaching retirement after decades of disciplined saving and want a clear plan for what comes next. And a growing number are younger families who are pursuing early financial independence so they can spend more time doing what matters most.
What ties them together is a desire to be intentional. They don't want a cookie-cutter financial plan. They want someone who understands their values, their goals, and the trade-offs involved in the decisions they're navigating.
What Makes Financial Planning in New Braunfels Unique
New Braunfels sits at the intersection of small-town community and rapid economic growth. That creates a specific set of financial planning needs.
Land and real estate ownership. Many families here own acreage, rental properties, or investment real estate beyond their primary residence. We help evaluate these holdings as part of a total financial picture — including 1031 exchanges, property tax strategy, and how real estate fits alongside your other investments.
Families relocating from out of state. A significant number of our clients have moved to New Braunfels from California and other high-cost states. That transition brings unique planning considerations — from state tax changes to real estate decisions to re-evaluating your entire financial plan in the context of a lower cost of living.
Business owners in a growing economy. New Braunfels is no longer a small town — it's a thriving economic hub. Local business owners face decisions about entity structure, tax optimization, scaling, hiring, and eventually exiting. We help them make sure their business success translates into personal financial freedom.
Young families focused on what matters. Many families here prioritize time together — building a life that's centered around family and community rather than career achievement alone. Financial independence planning for these families is about creating options, not just accumulating wealth.
Retirement in the Hill Country. For retirees and pre-retirees, New Braunfels offers an exceptional quality of life. We help navigate Social Security timing, pension elections, Medicare, Roth conversions, and estate planning so your retirement is as intentional as the life you built to get there.
Our Services
We provide comprehensive, fee-only financial planning covering every dimension of your financial life — investment management, tax planning, retirement income optimization, estate planning, business exit strategy, real estate consulting, Bitcoin integration, cash flow planning, benefits and open enrollment guidance, and coordination with your CPA, estate attorney, and other professional advisors.
Every plan starts with what matters most to you. We follow a framework of Values, Goals, Decisions, and Actions — ensuring your money is aligned with the life you actually want to live.