Austin has become one of the most dynamic economies in the country — attracting tech companies, entrepreneurs, and high-income professionals at a pace few cities can match. With that growth comes financial complexity that most advisors aren't equipped to handle.
At Intentional Living Financial Planning, we work with Austin professionals and business owners who are navigating equity compensation events, scaling companies, preparing for exits, and building wealth at an accelerated pace. The money is moving fast — and the decisions you make now will define your financial trajectory for decades.
Our office is located in nearby New Braunfels, and we serve Austin clients both in person and virtually.
Who We Work With in Austin
Austin's economy has created a unique concentration of high-income, high-complexity financial situations. Our clients here tend to fall into a few categories.
Tech professionals with equity compensation. If your compensation includes stock options, RSUs, ESPP, or other equity, you're sitting on a planning challenge that most advisors don't fully understand. The timing of exercises, the tax implications of each decision, the concentration risk of holding too much company stock — these aren't generic problems. They require a planner who can model the scenarios and help you act with confidence.
Entrepreneurs building and exiting. Austin is a city of builders. Whether you're launching a startup, scaling a company, or preparing for a sale, your personal financial plan and your business plan are deeply intertwined. We help you separate the two, optimize both, and make sure that when the exit comes, it translates into lasting personal wealth and freedom.
High-income families pursuing financial independence. Many of our Austin clients earn well but feel like they're on a treadmill — high income, high expenses, and not enough clarity about whether they're actually making progress. We bring structure, strategy, and a values-first approach to help you build a life where work becomes optional on your terms.
What Makes Financial Planning in Austin Unique
Equity compensation complexity. Austin's tech sector means a disproportionate number of professionals are compensated in stock options, RSUs, and other equity instruments. Managing the vesting schedules, exercise timing, tax exposure, and diversification strategy around equity comp is one of the highest-value things a financial planner can do — and one of the most commonly mishandled.
Startup and business owner financial planning. The entrepreneurial energy in Austin is unmatched. But building a business while also building personal wealth requires intentional planning — entity structure, S-corp optimization, Section 199A strategy, cash flow separation, and eventually exit planning. Most founders are so focused on the business that their personal finances get neglected. That's where we step in.
Rapid wealth accumulation. When income grows quickly — through a liquidity event, a business sale, or a few years of high equity comp — the tax, estate, and investment decisions become urgent. We help Austin clients who are experiencing fast wealth growth make smart decisions under pressure rather than reactive ones they'll regret.
Relocations and California transplants. Austin has seen a massive influx of professionals moving from California and other high-tax, high-cost states. That transition creates planning opportunities — no state income tax in Texas, different real estate dynamics, and a chance to restructure your entire financial plan in a more favorable environment. We help you take full advantage of that move.
Cost of living pressure. Despite being more affordable than the coasts, Austin's cost of living has risen significantly. Housing, childcare, and lifestyle costs are climbing. We help families build a plan that accounts for these realities so you're not just earning well but actually making progress toward independence.
Our Services
We provide comprehensive, fee-only financial planning covering every dimension of your financial life — equity compensation strategy, investment management, tax planning, business exit planning, entity structure optimization, retirement planning, estate planning, real estate consulting, Bitcoin integration, cash flow planning, benefits and open enrollment guidance, and coordination with your CPA, estate attorney, and other professional advisors.
Every plan starts with what matters most to you. We follow a framework of Values, Goals, Decisions, and Actions — ensuring your money is aligned with the life you actually want to live.